Barcelona, Spain – February 4–7, 2025 – TOOSEN, a global leader in LED display technology, made a resounding impact at the Integrated Systems Europe (ISE) 2025, showcasing an impressive portfolio of special-shaped LED displays that blend cutting-edge engineering with artistic design. Held at the Fira de Barcelona Gran Via, the exhibition drew over 85,000 professionals from 168 countries, with TOOSEN’s booth emerging as a beacon of creativity, demonstrating how custom displays can transform spaces and elevate brand experiences.

A Hub of Immersive Storytelling: Transforming Spaces into Experiences

TOOSEN’s booth, designed as a “Visual Future Lab,” seamlessly integrated its innovative displays into curated scenarios, inviting visitors to explore the intersection of technology and emotion. The centerpiece was the spherical LED screen, a 360-degree marvel that shattered traditional flat-panel norms. Equipped with high-density SMD technology and adaptive color calibration, it delivered 4K ultra-high resolution and a contrast ratio of 10,000:1, ensuring vibrant, uniform visuals in any lighting environment. When showcasing a simulated cosmic journey, the screen’s curved surface brought stars and nebulae to life, captivating attendees with its ability to create immersive, multi-angle narratives. This versatility sparked discussions about its use in commercial plazas, theme parks, and luxury retail, where its all-encompassing presence could redefine audience engagement.

Adjacent to the spherical centerpiece, the wine bottle-shaped LED display exemplified TOOSEN’s focus on luxury and precision. Crafted to mirror the elegance of a Burgundy bottle, the display combined a 92% transparent micro-LED panel with lifelike curvature, allowing dynamic content to overlay physical products without compromising aesthetic appeal. A demonstration of a vineyard’s seasonal cycle, projected through the bottle, merged digital storytelling with tangible luxury, impressing European wine industry leaders. The screen’s AI-driven content synchronization, which adapts visuals to ambient conditions or customer interactions, highlighted its potential as a sophisticated tool for high-end brand storytelling.

A Diverse Portfolio: Unlocking Applications Across Industries

TOOSEN’s exhibit extended beyond its flagship displays, presenting a range of shapes designed for varied contexts. The Christmas tree-shaped LED screen, with modular height customization (2–8 meters) and IP65 weatherproofing, offered a festive solution for outdoor installations, using 3D holographic effects to simulate snow and light displays. The water droplet-shaped screen, featuring a 1.5mm flexible PCB and 160° bend radius, brought organic fluidity to architectural and museum settings, where it could animate historical artifacts with lifelike motion. Meanwhile, the hexagon star and disc-shaped displays catered to modular needs, leveraging magnetic interlocking systems and wireless content management for easy assembly in conference centers, concert stages, or corporate lobbies, enabling rapid, creative configurations.

Global Recognition and Strategic Momentum

The Barcelona show proved pivotal for TOOSEN’s global expansion, attracting partnerships and inquiries from across Europe. A Spanish AV integrator signed a memorandum to install spherical screens in Madrid’s new convention center, set to become a digital landmark. Italian luxury brands expressed interest in the wine bottle displays for flagship stores in Milan, seeking to blend heritage with modern technology. During the exhibition, the TOOSEN booth (booth number: 5G700) received more than a thousand professional customers and reached preliminary cooperation intentions with more than 80 customers from Europe, North America, the Middle East and other regions, involving retail, sports venues, smart cities and other fields.

From product innovation to ecological empowerment: Leading the future direction of the industry

The appearance of ISE 2025 is a phased achievement demonstration of TOOSEN's deep cultivation in the field of shaped display, and an important milestone in its globalization strategy. According to third-party data, the global shaped LED market in 2024 has reached 7.2 billion US dollars, with a compound annual growth rate of 18.2%, and TOOSEN has a market share of 23% in the high-end segment with its leading customization capabilities and technical reserves. Facing the future, TOOSEN will continue to invest in the research and development of cutting-edge technologies such as AI-driven vision algorithms and self-healing LED modules, and is committed to upgrading the display from an "information carrier" to a "spatial experience hub" to provide more imaginative solutions for commercial, cultural, public space and other fields.

When night falls in Barcelona, the spherical screen at TOOSEN's booth transforms into a bright "digital planet", with a loop of visions of global partners. This exhibition begins with technological innovation, and eventually points to a rethinking of the relationship between people and space - in TOOSEN's vision, each shaped screen is a medium connecting technology and emotion, which not only lights up the physical space, but also builds an immersive communication bridge between brands and users, cities and individuals in the digital wave. The amazing bloom of ISE 2025 is just the prelude to TOOSEN opening a new era of vision. With the acceleration of the global intelligent process, this technology brand from China is writing the future legend of the LED display industry with continuous creativity.